In a world filled with filters, Facetune and PhotoShop; it’s becoming more and more likely that clients may visit your clinic with unrealistic expectations of what can be achieved with Botox and dermal fillers. As a responsible aesthetic practitioner, you have a duty to ensure your patients understand whether the results they have in mind are possible and to adjust this to a more realistic level if needed. It can be difficult to know how to accomplish this, so to help, here are MATA’s top five tips for managing client expectations in aesthetics.
1. Maintain An Honesty Policy
Although of course having a book filled with clients is an admirable goal, there is no substitute for having and keeping a reputation of safe, responsible aesthetics practice. If a client comes to you with an impossible request, then be confident in your ability to tell your client exactly what you as a practitioner can achieve with aesthetic injectables, and refrain from overselling what you or the product can do. Even the best practitioner has limits, and it will only benefit your clinic to make sure your clients understand this.
2. Have a Real Conversation with Your Clients
Although consent forms are a legal necessity for your clinic, they should never take the place of a real conversation with your clients which covers the risks and rewards of their chosen aesthetic treatment. This conversation will not only allow you to identify any unrealistic expectations and manage them appropriately, but will also ensure that your clients commit to the procedure from a fully informed position.
3. Make Use of Visual Aids
It’s likely that you already have a stock of before and after photos from your existing clients to allow you to provide treatment continuity. If you have the necessary permissions to use these images for business purposes, then these before and after shots can give prospective clients a real look at the changes that are possible with aesthetic injectables.
Having a Lookbook of before and after images covering a variety of treatments will also help illustrate that some looks take time and multiple visits to accomplish. Clients may visit you with the expectation that lips can go from thin to Jenner-style voluptuous in a single treatment. Being able to show them that this isn’t possible, with reference to real cases, will often make your client far more receptive to building a treatment plan with you.
4. Be Aware of Apps, Influencers and Advertisers
With the rise of apps that allow the face and body to be heavily filtered and reshaped, even in video; influencers and advertisers have been in the spotlight for promoting looks that are unrealistic or even physically impossible. Maintaining a professional awareness of image-editing apps, the effects they can create, and even having a bank of unedited vs edited images available, can all help you manage client expectations in your aesthetics practice.
5. Feel Comfortable Saying No
It’s inevitable that during your career in aesthetics, some clients will simply not listen to your advice regarding treatment. Although it may be tempting to carry out the procedure; when the results inevitably don’t match expectations, these clients can and will cause problems for your business. In the end, it is far better to let these clients go than to lose your reputation as an aesthetics practitioner.